You have developed an idea and come up with a product. How can you tell if you are marketing to the right niche? You may want to begin with some informal research. Check out on-line forums and other websites that feature similar products or information. How well promoted are they? How is their copy? Is their information appealing and easy to find? Are sites on your topic abundant, or hard to find?
Next, take a look at how many listings there are for your keywords on Google. Do a google search by keywords searches and note the number of sites listed for each keyword phrase. Add up all the sites for all the relevant keyword phrases.
Determining keywords is an art; it’s best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer’s place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.
Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn’t have the keywords they’re looking for, they’ll miss you.
Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors’ sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.
The ratio of the searches divided by the number of sites is an indicator of the competition. The lower the ratio, the less competition on that keyword phrase.
Remember to research your keywords carefully from the consumer’s viewpoint and then sit back and watch the traffic roll in!
After comparing several different keyword phrases, you should be able to choose the phrase that will get you into a good niche market. Optimize those keywords and good luck!