Ready for more tips on how to make your AdWords campaign work more effectively for your business?

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords.

Ready for more tips on how to make your AdWords campaign work more effectively for your business?

It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.

Use Proper Grammar and Spelling

It may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your business seem unprofessional and could actually harm your business' reputation.

Make sure that you spell and grammar check your ads. You might also have a friend, co-worker or employee read through the ad text to make sure that it reads smoothly and makes sense. Input from others is invaluable when creating AdWords ads.

Start Small With Geographical Targeting

If you're just starting out, try limiting your ad's distribution to one or two regions (e.g. for businesses based in North America, limit your initial distribution to the U.S.A and Canada). By starting with a smaller distribution area, you will be able to keep your costs lower and "fine tune" your ads and keywords before you start to expand.

When you feel comfortable that your AdWords ads are profitable, start to expand several countries or regions at a time.

Scout the Competition

Chances are, no matter what kind of product you are selling, you will have a competitor who is already selling something similar and advertising it on AdWords. Search for the terms you wish to use on Google to see what kinds of ads your competitors are writing.

You might even try a tool like GoogSpy to see exactly what terms your competitors are buying.

Pay close attention to the terms they use, the deals or incentives they offer and the titles they use. You can learn a lot from your competitors. You don't want your ads to be exactly like theirs, but you can use elements from each competitor to make your ads perform even better.

Start with a Modest Budget

Just as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. The more "finished" and tuned your ads are before you start spending serious amounts of money on advertising, the better.

Patience in building a strong ad group before you expand will benefit you and your bottom line.

Remember Your Audience

Write ad text that will appeal to your audience and bring in the traffic you want. If your products appeal to hobbiests, use terms that hobbiests would understand. If your products are directed mainly at younger customers, use youthful verbage and terms that will draw their attention.

You only have your ad text to convince the "right" customers to visit your website. Make those words count by making sure that you target the message toward them.

Attract the "Right" Customer

There is a fine line between writing ads that appeal to customers enough to get a high click-through rate and writing ads that merely draw anyone. You want to have a high click through rate on your ads, since it will get you higher placement and save you money. You don't want to attract customers who won't ever becom customers though.

Use strong action words in your ads. Include powerful selling points and benefits. Try to stay away from phrases that will draw everyone though such as "free" and "bargain." Write an ad that will bring you viewers who have a good chance of becoming customers too.

Make Your Ads Different

Your completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you've done that, you need to figure out how to make yours stand out.

Don't use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.

Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.

Run Several Different Ads at Once For Each Ad Group

AdWords allows you to run as many ads as you would like for each " Ad Group" (keyword group). Take advantage of this feature. Don't limit yourself to only one ad. Run two or three different ads for each Ad Group.

Experiment with different wording in titles, different text in the ads themselves and different "Destination URLs" to see which ads get the highest clickthrough percentages and which have the highest conversion rate.

Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the "different" ads are very similar.

Even a change to one word can increase your conversion percentages dramatically at times.

Consider Using Different "Destination URLs" for Your Ads

Your website's main page may not be the page that best "converts" viewers into customers. If you're trying to sell one specific product with an ad, don't send people clicking on your ad to your website's main page. Send them directly to the webpage for that product.

You might also consider designing specific "splash" pages for each Ad Group you run. Each of those splash pages can then use the terms you're including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, they'll be more likely to buy your product.