Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign. ( We are assuming that you already have the domain name )
1. Find your targeted keywords
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly.
The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website.
Your homepage title should contain your targeted keyword.
All the other pages of your website should have title related to the content of that respective page.
For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.
3. Set up meta keywords and description
Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description”/ field in your header tags.
Many other search engines will still read them and Google won’t give you negative marks for that.
4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page.
Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing.
If possible, put your local business address and phone number on home page & contact us page to get noticed on "local business results" on Google.
5. Business Blog
Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business.
The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.
6. Install Web Analytics
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics!
7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.
8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter.
We hope that you found this list a good starting point to help you set up your SEO Campaign. We encourage you to educate yourself by spending 30 minutes every day to read the latest news in the SEO world.
You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love. Time for you now to add more points which you think would be useful for a beginner in the SEO world.
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